Decentralized Trust: Navigating the World of Synthetic Voices and Deepfakes

Artificial Intelligence (AI) has catalyzed a profound transformation in the digital world, introducing an era where seeing or hearing may no longer equate to believing. In just a year following the debut of ChatGPT, advancements in synthetic voice and video AI technologies have made it possible to generate deepfake content with startling ease. This development challenges our trust in digital media, especially in celebrity endorsements that populate our feeds, because it is accessible to anyone with a basic understanding of the…